If you don’t have the advantage of being a celebrity with a hoard of social media savvy followers you’re like most people on Crowdfunding platforms. Here are a few pointers on how to make sure that your pitch video is a success and gets shared and hopefully backed:
Use a video: they are more effective than a picture alone. Allowing people to take a closer look at you – it’s what they are investing in!!! This is why it’s important to get your face in front of the camera, don’t be shy, be proud of your project!
Think it though! What is your project about? If it’s visual make your video attractive, music – have a nice soundtrack… this might seem like a stupid thing to say but it’s very important to show case you! They might not be interested in your projects but they may still wish to employ you.
Make it interesting or fun – if you can do one of these things it’ll get shared (hopefully). Keep it targeted on your key demographic.
When developing ideas for pitch videos don’t be afraid of looking at what has gone before, what do you like about these videos? How might that influence your own work.
Don’t worry that you don’t have much of a following in social media when you launch your project (although, it helps) there are plenty of examples for people with big followings that have failed and people with little following that have flourished.
Rachel Federoff (Millionaire Matchmaker) and husband Destin Pfaff have collective followers on Twitter of 23.4K and failed to reach their $85,000 target for a horror film. The link to the video is below.
Think about how you would change this video to increase chances of success.
There is also the structure of the tiers to consider, in Crowdfunding people give you money so they can get exclusive things, if backers just wanted the end product they would wait for you to gain funding using other avenues. If your team has a large following – they will be looking for limited edition tiers or some of the items available at a cheaper rate or personalised. These techniques generate shares and backing. This increases sharing in the opening days which is important for league tables and journalists sighting your venture.
Campaigns need to interact with the crowds to get feedback and to generate sales and goodwill. It’s positive to interact with the crowd even if they are critical of you. Take their feedback and act on it, if you can, you can’t please everyone!
For the project The Unwanted (detailed above) they didn’t interact with the crowd until the final few days. All funding stats are available on Kicktraq and you can see here the huge uptake that was sadly too late for the campaign: http://www.kicktraq.com/projects/destinpfaff/the-unwanted-it-will-scare-you/
Another prime example, showing that interactions are key is Duke Grabowski: Mighty Swashbuckler the whole 3 member team and the character Twitter feed for Duke totalled less than 1000. They waited until the last 10 days to start engagement and still made their target of $40,000. Imagine what it would have been like if they had started sooner!!! http://www.kicktraq.com/projects/2133563544/duke-grabowski-mighty-swashbuckler-point-and-click/. I don’t wish to blow my own trumpet but I consider myself was the changing factor of this campaign and I’m very proud of it.
Been inspired by crowdfunding? What your own campaign? This is just one way the business funding can be sourced. Would you like to know about more funding options? The Enterprise team and the Careers and Employability team are here to help with your projects and ventures into self-employment.01
Guest blogger, Sarah Burrough