Tag Archives: twitter

Don’t let social media ruin your job prospects


As the physical world continues to slip into a digital slumber, social media offers a very personal and public insight into our lives. While its methods of communication have been lauded, our personal profiles are providing a much more astute depiction of ourselves than a CV ever could, and this has resulted in employers becoming much more tech savvy when searching for future staff.

While your CV may list your academic and professional achievements, employers are just as interested in who you are as a person and increasingly, Twitter and Facebook is becoming the information source of choice. In the lead up to an interview, candidates rarely think about how social media can affect their employability, although with just a little attention, they could prevent their online identities from sabotaging their real life self.

Profile picture

First impressions count and a beer helmet, neon paint and flaming skull t-shirt hardly scream consummate professional. When businesses search for you, your profile picture is the first thing they’ll see, and how you appear here implies what you are like in reality. This doesn’t mean you need a professional headshot as your photo, but maybe choose something a little more respectable and a little less Crimewatch.

Check your bio

Your Twitter bio is supposed to sum up who you are in just a limited number of characters. Firstly, it’s important to have one. Not having a bio robs you of personality and also suggests that you don’t know how to use social networks effectively. On a basic level, your bio should tell people who you are and what you do, although don’t be afraid to be creative. What you can’t afford to do is put people off and wasting characters with favourite band names and love hearts shows a shallowness and immaturity.

Consider multiple accounts

If you’re accustomed to using social media for strictly social purposes, don’t be afraid to set up a professional account. Many of us just can’t be trusted to hold back when we’re online and profanity and strong opinions aren’t the most desirable of traits from a business perspective. Setting up a new career focused account, unlinked to the original, will allow you to present yourself in a professional manner and network with those in the sector.

Don’t forget LinkedIn

For many, LinkedIn is the forgotten cousin of the social network, with its corporate driven ideology resulting in users spending less time on it than it’s more ‘social’ competitors. Many employers will search for you on LinkedIn to view your professional credentials, but failing to update your profile could do you a disservice. LinkedIn should show you at your best and staying on top of it will present you as an organised and polish candidate.

Control your privacy settings

Regardless of the open and closed nature of different networks, adjusting the privacy settings allows you dictate who can see what, if anything at all. You can use these settings to make you more difficult to find or just to hide certain statuses and photos from all but friends. This can be a great way of concealing your online self and stopping employers from seeing that dreaded ‘Magaluf 09’ album.

While your social media presence shouldn’t be the main deciding factor for an employer, it all goes someway to painting a picture of who you are. While the above methods are by no means foolproof, they should save you the unenviable task of having to delete the most offending articles from your respective accounts, while at the same time making you that little bit more employable.

This post is reblogged from: https://www.linkedin.com/today/post/article/20140722131113-147032790-don-t-let-social-media-ruin-your-job-prospects

Social Media Coordinator – Friday’s Featured Vacancy 13/06/2014


Job Title: Social Media Coordinator

Company: JTL Training

This position is for a fixed term of ten months.

Do you know your tweet from your status update? Could you coordinate an existing marketing calendar with online activity, optimising our visibility and relevancy? Are you able to track our social media influence and monitor how we are perceived as a business?
JTL, established since 1989, is the leading work-based learning provider in the building services engineering sector across England and Wales. We`re a not-for-profit charity offering advanced apprenticeships in electrical, engineering maintenance, and now mechanical engineering services comprising plumbing, heating and ventilating and refrigeration air-conditioning. We serve approximately 6,000 apprentices and 3,500 employers in 7 regions across England and Wales.

We need someone to join us and take charge of our already busy social media profile. On a day to day basis, as you can imagine, you will be updating our profiles with relevant and engaging messages. But this role also offers you scope to get involved in so much more, from contributing to the development of innovative media content across web, mobile and email platforms, to reporting usage statistics to the marketing teams and interested staff members.

You will also be responsible for maintaining and organising an image and picture library and assisting the team with print and digital projects as required. It goes without saying that you will need a solid understanding of social media engagement, excellent IT skills and be happy working on multiple projects at once. More than this, you will get to use your design software skills and knowledge of wordpress/umbraco or similar CMSs.

To discover more about this role – and the attractive rewards and prospects that go with it – please visit http://jobs.jtltraining.com/jobs/head-office-orpington-kent/social-media-coordinator/812/ and apply online.

You can find hundreds of jobs on the University’s JobShop at http://cumbria.prospects.ac.uk

Tips for Using Social Media to Market Yourself to Graduate Employers – Part 2 of 2

If you haven’t seen Monday’s post, which is part 1 of this mini series, head on back there now, I’ll wait for you here! Part 1.

Great content is not only in written format. The internet gives you the opportunity to post videos, pictures, make podcasts etc etc. Utilise the media forms with which you feel the most comfortable. Create relentlessly. Learnt something new? Post something. Done something interesting? Post something. Read an interesting article? Post something. You get the idea. You can never post enough content. If you are interested, read more about content marketing at  blog.hubspot.com. The principles applied to marketing for businesses here can be extrapolated to yourself.

4 Engage in conversations


Twitter is a fantastic tool. Use it to search for relevant conversations about your chosen career area and engage in them. Use the search bar at the top of Twitter and search for relevant terms. Once you get some Tweet results, engage in the conversations that are occurring. Be complimentary and conversational. If you are interested in becoming an engineer and you find someone who is talking about a tough project they are working on, ask a question, show interest. Questions are always the best way to engage. The best companies will respond to questions so you should search these companies out and start to ask away. Try to get on their radar by being friendly, inquisitive and complimentary.

5 Do it all in one place


Evidencing your skills and engaging with employers can all be done in one place – on Kloodle. The site is a Social Network for Graduate Recruitment. Your profile gives you the ability to create your professional presence and engage with potential employers.

The initial part of the profile is like a CV where you list your education, employment and achievements. The second part of the profile is dynamic and gives you the chance to showcase your ability to potential employers. Like above, you can create engaging content and showcase your skills.

This can be done via blog posts, videos, photos and document uploads. In these you can tag the skills you demonstrate in that particular piece of media. An employer can then view each of your skills through the evidence you create.

Kloodle then enables you to interact with potential employers, engaging in conversations and putting yourself on their radar long before you graduate. You will get jobs for which you are relevant for posted directly to your newsfeed. No longer will you have to search Google for irrelevant jobs – you will see them right in front of your nose. Your Kloodle profile will be searched for by employers interested in people like you. You will be on the map before you even apply.

Creating a great profile is easy – download the ebook guide here: https://www.smashwords.com/books/view/418688

Create your profile today – http://kloodle.com

We would love to hear from you – send us a tweet @kloodleuk

Tips for Using Social Media to Market Yourself to Graduate Employers – Part 1 of 2

This is a guest blog post by Phillip Hayes, Co-founder of Kloodle. Find out more at http://kloodle.com.

You are but 1 Google search away from hundreds of potential graduate employers. What will they discover if they type your name into the world’s all pervading search engine? A dodgy Facebook profile? A potentially offensive tweet? Or, potentially even worse – nothing! The internet provides unbridled access to all of the facilities that you could possibly need to market yourself effectively to graduate employers. The trick is to utilise this power efficiently and effectively to your own advantage. Putting yourself on the radar of potential graduate employers has never been easier, yet many of today’s students allow this opportunity for self marketing to pass them by. You are living in an age in which competition for emerging talent and graduate career opportunities has never been more fierce, therefore, the opportunity to take some control over your career profile should not be lost. The internet provides you with a chance to tell your story, to show how you are different, and to kick start your career by putting you in the shop window for graduate employment. How do you do this? The following are 5 tips on how to get started on the internet marketing offensive, and how you will get ahead.

1 Buy your domain name and start a blog

aasasaasThe first step in the process is to head over to godaddy.com and buy your name as a domain name – for example johnsmith.com.  There are plenty of video tutorials on how to do this on the GoDaddy website, so if you are struggling, have a watch and they will point you in the right direction. Also, if you are experiencing problems, look at the forum, where it is highly likely someone will have experienced the same problem you are. After this, head over to tumblr.com and sign up for a blog. You can then use GoDaddy to point your domain name at your blog. This is again explained through tutorials on GoDaddy and is straight forward. The benefits for doing this are thus: – Imagine the wheel of an old style horse and cart. Your own website / blog is the centre hub of the wheel. The part which holds everything else together and the part to which all other aspects are connected. Your own site should be the place you are trying to draw people back to using your other online tools such as Social Media. Social Media profiles are the spokes – the offshoots of the hub of the wheel. When a person engages with you on social media, or stumbles across you in a google search, your aim should be to direct them to your main website. This will be the place where you record all of your experiences, learning, activities, and skills.

2 Sign Up for social media accounts

sdafadsasdYou should then create an account on all of the major social networks such as Twitter, LinkedIn, Facebook, Kloodle, Pinterest, and Google +.  You will probably already have a lot of these accounts, but if not, get signing up today. Your next step is to provide a link from your social media accounts back to the blog you set up in step 1. On your website, you also want to list your social media profile links which will give people the opportunity to follow and eventually engage with you.

3 Create great content

dfsdfsdafYou will then use your blog to create great content about what you are interested in. If you are interested in a career in teaching, write about an article you have read on a particular teaching technique and how you would try to apply it in the future. Look at the skills you will be required to possess in your future career – teamwork, communication etc. Then find examples in your daily life and write about how you have demonstrated these particular qualities. Look at companies you would like to work for and research their firm and their graduate recruitment scheme. Write about their company. Write about their scheme. Show how much you have looked into their company and that you value what they are about. Spending the time to conduct this research is never time wasted, and it will stand you in great stead come interview time. Once you have written these articles, post the links to your various social media outlets. If you are using Twitter, tag anybody who you may have mentioned in your article in your Tweet, get them interested and hopefully entice them to click back to your blog.

Come back on Wednesday for the last 2 tips, as well as some more info about social media!

Using Social Networks to Advance Your Career

Here you can find some information about using LinkedIn, Delicious and Twitter, the main social networks Careers Advisers at the University of Cumbria have found useful for careers purposes.

We don’t currently use Facebook. Although Facebook can be used for careers purposes, we tend to feel that Facebook is more of a leisure facility. There are also reports that employers sometimes reject candidates on the basis of their Facebook profiles.

On the other hand My Space and YouTube have been successfully used by musicians and performers trying to make themselves better known.


www.linkedin.com is becoming the most important social networking site for students and graduates who want to advance their career opportunities. A recent survey at the London School of Economics showed that, although students were initially more aware of Facebook, many have turned to LinkedIn as the main way of extending their career and professional network.

LinkedIn is a sort of Facebook for professionals but as such there are some major differences:

  • Because of the professional context, there is no place for the frivolity that can be found on Facebook, such as drunken photos or dating activities
  • You cannot link to any other LinkedIn subscriber unless you do actually know them, or know someone who knows them
  • You can however look for jobs, research company details and the career progression of the people that work for them. You can also ask for personal recommendations from people you have worked with.

A helpful introductory video is available at: http://learn.linkedin.com/students as well as a number of pdfs which our students can access on the Blackboard virtual learning environment.

You’ll see that much of the above material is heavily US influenced, but there are already 24 million LinkedIn accounts in Europe and there are plenty of people from the University of Cumbria you may find it useful to link to when you create your account.


http://delicious.com is the ultimate resource for “useful links”. Following the massive rise in the number of careers websites over the past decade it has become very popular with University Careers Services looking to organise weblinks that are likely to be useful for their students.

The University of Cumbria is no exception and we have collected the links we feel may be useful to you at http://delicious.com/skillzone

http://delicious.com/skillzone/nursing will bring up all the sites that are likely to be relevant to potential nurses, while http://delicious.com/skillzone/cv will bring up all the sites that have been tagged “CV”.

Of course this is just the start of the story. You can also look for more links on Delicious outwith our skillzone area. You can open your own Delicious account and use it to start storing your own favourite “useful links”. There are a number of tutorials on www.youtube.com that will help you do this. Another similar resource is www.careerstagged.co.uk from Careers Group London.



Twitter isn’t just about celebrity gossip. As well as telling us what Stephen Fry just had for breakfast, Twitter has become a very important source of information about job vacancies and careers information.

Examples of some currently active job feeds are http://twitter.com/EducationJobUK or http://twitter.com/charities_jobs

University of Cumbria LISS-Careers follows a number of useful job and information feeds at http://twitter.com/uoccareers We also subscribe to an automatic daily newspaper, the LISS-Careers Daily at http://paper.li/uoccareers The result is a “mash-up” of stories produced from our tweets and those we follow, including items tweeted from this blog.

You don’t have to follow any twitter feeds to be able to view them all on http://twitter.com Twitter can get complicated but it’s easy enough to start up your own account so you can follow tweets and tweet yourself. www.youtube.com contains plenty of beginners’ and advanced tutorials on using twitter for those who want to get more involved.